My Library: September 2011

Selasa, 27 September 2011

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A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Sales Rank: #81748 in Books
Published on: 2003-02-11
Released on: 2003-02-11
Original language: English
Number of items: 1
Dimensions: 7.00" h x .20" w x 5.00" l, .15 pounds
Binding: Paperback
64 pages

From the Back Cover

A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field

Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

About the Author

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

Most helpful customer reviews

64 of 64 people found the following review helpful.
Practical, Insightful, and Worth Each of the Six-Hundred Ninety Five Pennies that it Costs
By A. Tiwana
I am not an advertising professional but in the profession of scientific research. Yet this book (which was written in the 1940s for advertising people) is just as relevant to my work as it is to anyone else who is a knowledge worker. This little book is one of the simplest summaries of commonsense---and articulating common sense is this book's greatest virtue. The book lays out a five step process for generating novel and not-so-novel ideas, articulating them, and giving them a life of their own. There are no examples, no case studies, just crisply articulated common-sense that you can put to immediate use. Everything that he says is stuff that you likely already know, so this is not one of those books that talks the lofty talk about "retraining your mind" and such obscure, undoable things. The idea in this book that most resonated with me was his comment that novel ideas are simply unusual connections among things that already exist and you might already know. The book takes about an hour to read from cover to cover (and I'm not even a fast reader).

Although Mr. Bernbach probably never intended this book for consumers like me in the scientific research profession, I'd bet my money that this little gem might be just as "duh" or "aha"-evoking to people in any other knowledge-intensive line of white-collar work. The only note of caution: This book was originally written in the 1940s and the gender bias ("the creative man," "he") is pervasive throughout its 48 pages.

If you are in a profession where your "wealth" is measured in intellectual output, this is some of the best seven dollars you can invest in your education. Highly recommended for anyone whose profession requires novelty, new ideas, and creativity. Buy---don't borrow--read, reread, and dog ear this little gem!

54 of 54 people found the following review helpful.
One of the few
By Carla Fair-Wright
I have a small collection of books that I consider "private stock". These are books that I never lend and I read over and over. This book is a private stock favorite. James Young has created one of the best books I have ever read on the process of creative thinking. The technique is simple and it works. I have applied this technique to a variety of situations when I needed "outside the box" solutions and it has never failed me. "A Technique for Producing Ideas" is an extraordinary book. It is a book that will make you wonder about the power of the mind and the nature of consciousness itself.

5 of 5 people found the following review helpful.
More, much more than a technique: A cohesive methodology
By Robert Morris
This booklet (28 pages) was originally published in 1940 and some new material was added twenty years later. The Foreword to the edition I have (published by Waking Lion Press in 2009) was provided by William Bernbach (1911-1982), one-time chairman and CEO of what was Doyle Dane Bernbach, then renowned for many of the greatest ads in the 20th century. The booklet's author, James Webb Young (1886-1973), added a "Prefatory Note" in 1960. His first publication, How To Become An Advertising Man (1963), focuses on core concepts that every ad practitioner and copywriter should know:

o Knowledge of Propositions
o Knowledge of Markets
o Knowledge of Messages
o Knowledge of Message Carriers
o Knowledge of Trade Channels
o Knowledge of How Advertising Works
o Knowledge of The Specific Situation

Today, these core concepts continue to provide the "basics" on which all effective marketing depends when attempting to create or increase demand for the given product and/or service and multi-media advertising is without doubt advertising's most powerful resource. However, for at least the past 75 years, everything begins with a compelling idea.

In A Technique for Producing Ideas, Webb offers what he characterizes as a "simple, five-step formula anyone can use to be more creative in business and in life! " Although the process itself is indeed simple, completing it to achieve the given results is a wholly different matter. Webb's focus is on the process by which to generate ideas. "They appear just as suddenly above the surface of the mind [like a lovely atoll above the surface of a deep blue sea]; and with that same air of magic and unaccountability. But the scientist knows that the South Sea atoll is the work of countless, unseen coral builders, working below the surface of the sea." Keep in mind that Webb developed or encountered this insight decades ago.

The details of the five-step "formula are best revealed in context, within the narrative. I will suggest now, however, that (a) this booklet is by no means relevant only to advertising or even to business in general, and (b) it can help almost anyone to develop more and better ideas when seeking a solution to a problem or an answer to a question. Because Webb thinks and writes so clearly, the booklet offers the additional benefit of helping its reader to reduce (if not eliminate) all the "clutter" in the mind that accumulates relentlessly over time.

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Minggu, 25 September 2011

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Sales Rank: #15427 in Books
Published on: 2014-12-09
Released on: 2014-12-09
Original language: English
Number of items: 1
Dimensions: 10.82" h x .63" w x 8.38" l, .98 pounds
Binding: Paperback
256 pages

About the Author
The experts at The Princeton Review have been helping students, parents, and educators achieve the best results at every stage of the education process since 1981. The Princeton Review has helped millions succeed on standardized tests, and provides expert advice and instruction to help parents, teachers, students, and schools navigate the complexities of school admission. In addition to classroom courses in over 40 states and 20 countries, The Princeton Review also offers online and school-based courses, one-to-one and small-group tutoring as well as online services in both admission counseling and academic homework help.

Most helpful customer reviews

6 of 6 people found the following review helpful.
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By Top5Showw
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1 of 1 people found the following review helpful.
Five Stars
By Mariaelena
Good amount of practice tests

0 of 0 people found the following review helpful.
It's a good book to review even if you are just learning ...
By Natalia Pudjiadi
It's a good book to review even if you are just learning French on your own and not in high school. The vocabulary and grammar sections are quite well organized.

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Rabu, 21 September 2011

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The IT sector is full of hypes. But once in a while there is a genuine inflection point, a moment at which the way of doing things fundamentally changes due to the introduction of new technologies. The rise of cloud computing is just such an inflection point. Cloud computing is the next stage of the Internet computing model, one in which organizations will consume services, not technologies. These services will be ready to run, available outside the office walls, and be paid for on the basis of usage, just like water or electricity. As the cloud and services model matures, not only will businesses be able to solve old problems more inexpensively and rapidly, they will also be able to address new challenges that were previously out of reach.

Sales Rank: #5084832 in Books
Published on: 2010-12-13
Original language: English
Number of items: 1
Dimensions: 9.44" h x .41" w x 6.69" l, .90 pounds
Binding: Paperback
182 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great content for Cloud computing
By Christopher Wu
I purchased this book two years ago to start my IT degree and studies on cloud computing. This is a great resource with a lot of technical, conceptual, and practical content as well. It leans more on the technical and conceptual side so you know what is cloud computing, what constitutes this type of technology, and the writing lends itself to help you realize how you can apply the knowledge here to your current workplace or be a more savvy cloud computing consumer.

What I loved are the case studies that he goes through towards the end of the book. I ended up using a lot of these case studies for my final paper in my intro to IT class. He goes through financial benefits, productivity benefits, and how converting to the cloud happened. Also, it describes how converting to the cloud has changed technology culture of the companies that have employed it and the types of cloud infrastructure they went to and why. Basically, how it fit their business needs.

If you're a student, an IT director, or a CEO or company leader wondering how cloud computing can fit into your business infrastructure as a technology solution, this book is definitely worth the read.

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Minggu, 18 September 2011

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The last twenty-five years have witnessed an explosion in the field of leadership education. This volume brings together leading international scholars across disciplines to chronicle the current state of leadership education and establish a solid foundation on which to grow the field. It encourages leadership educators to explore and communicate more clearly the theoretical underpinnings and conceptual assumptions on which their approaches are based. It provides a forum for the discussion of current issues and challenges in the field and examines the above objectives within the broader perspective of rapid changes in technology, organizational structure, and diversity.

Sales Rank: #225966 in Books
Published on: 2011-09-21
Original language: English
Number of items: 1
Dimensions: 10.00" h x 1.30" w x 7.00" l, 2.40 pounds
Binding: Hardcover
600 pages

About the Author

Dr. Snook is currently an Associate Professor of Organizational Behavior and Tukman Faculty Fellow at the Harvard Business School.

He graduated with honors from West Point earning the Royal Society of Arts Award for the most outstanding overall cadet in his class. Following graduation, he was commissioned in the US Army Corps of Engineers where he served with distinction in various command and staff positions for over 22 years, earning the rank of Colonel before retiring in 2002. He has led soldiers in combat. Among his military decorations are the Legion of Merit, Bronze Star, Purple Heart, and Master Parachutist badge. He has an MBA from the Harvard Business School, where he graduated with High Distinction as a Baker Scholar. Dr. Snook earned his Ph.D. from Harvard University in Organizational Behavior winning the Sage-Louis Pondy Best Dissertation Award from the Academy of Management for his study of the Friendly Fire Shootdown in Northern Iraq.

Until July of 2002, Colonel Snook served as an Academy Professor in the Behavioral Sciences and Leadership Department at the United States Military Academy. He also directed West Point’s Center for Leadership and Organizations Research as well as its joint Master’s Program in Leader Development. He is the primary author of West Point’s Cadet Leader Development System―the Academy’s philosophy on how to develop leaders of character for the Nation. Professor Snook’s book Friendly Fire was selected by the Academy of Management to receive the 2002 Terry Award as the most influential book on managerial thinking published during the past two years. He has also co-authored a book that explores the role of "common sense" in leadership titled, Practical Intelligence in Everyday Life, available from Cambridge University Press (2000). Professor Snook has shared his leadership insights in formal executive education programs at Harvard and with numerous corporate audiences around the world.

Professor Snook's research and consulting activities have been in the areas of leadership, leader development, change management, organizational systems and failure, and culture. He currently lives in Concord, Massachusetts with his wife Kathleen and their five children.

Dr. Nitin Nohria is the Richard P. Chapman Professor of Business Administration. His research centers on human motivation, leadership, and corporate transformation and sustainable performance.

Co-author of more than ten books, his most recent, Paths to Power: How Insiders and Outsiders Shaped American Business Leadership, chronicles how leaders from different backgrounds rose to power in American business. This is a companion book to In Their Time, which draws lessons from some of the greatest American business leaders of the 20th century. His other books include: What Really Works: The 4+2 Formula for Sustained Business Success, a systematic large-scale study of management practices that truly differentiate business winners. Changing Fortunes: Remaking the Industrial Corporation examines the decline of industrial firms in the last quarter of the 20th century and discusses what can be learned from this experience. Driven: How Human Nature Shapes our Choices explores four basic drives that shape human motivation and choice Master Passions: Emotion, Narrative, and the Development of Culture, discusses how the passions shape not only our individual lives but our social and organizational culture as well. The Arc of Ambition: Defining the Leadership Journey, examines the role of ambition in the making of great achievers. The Differentiated Network: Organizing Multinational Corporations for Value Creation, won the 1998 George R. Terry Award, given by the Academy of Management for the best book written by an academy member. Fast Forward presents the best ideas on managing business change, and Beyond the Hype: Rediscovering the Essence of Management looks beyond the quick-fix panaceas being thrown at managers. In another work called Building the Information Age Organization, Professor Nohria examines the role of information technology in transforming organizations. Finally, in Networks and Organizations: Structure, Form, and Action, an edited volume of original articles, he explores the emergence of network-like organizations. He is also the author of over 75 journal articles, book chapters, cases, working papers, and notes.

Professor Nohria has served as an advisor and consultant to several large and small companies in different parts of the world. He has been interviewed by ABC, CNN, and NPR, and cited in Business Week, Economist, Financial Times, Fortune, New York Times and The Wall Street Journal.

Professor Nohria teaches courses across Harvard Business School's MBA, Ph.D., and Executive Education programs. He also served as a visiting faculty member at the London Business School in 1996.

Prior to joining the Harvard Business School faculty in July 1988, Professor Nohria received his Ph.D. in Management from the Sloan School of Management, Massachusetts Institute of Technology, and a B. Tech. in Chemical Engineering from the Indian Institute of Technology, Bombay (which honored him as a Distinguished Alumnus in 2007).

Dr. Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He teaches a doctoral seminar on Management and Markets and The Board of Directors and Corporate Governance in the MBA program.

Professor Khurana received his B.S. from Cornell University in Ithaca, New York and his A.M. (Sociology) and Ph.D. in Organization Behavior from Harvard University. Prior to attending graduate school, he worked as a founding member of Cambridge Technology Partners in Sales and Marketing.

Professor Khurana's research uses a sociological perspective to focus on the processes by which elites and leaders are selected and developed. He has written extensively about the CEO labor market with a particular interest on: the factors that lead to vacancies in the CEO position; the factors that affect the choice of successor; the role of market intermediaries such as executive search firms in CEO search; and the consequences of CEO succession and selection decisions for subsequent firm performance and strategic choices. He has published articles on Corp. Governance in the Harvard Business and Sloan Management Review. His book on the CEO labor market, Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs (Princeton University Press) was published in October, 2002. The book is an analysis of the labor market for CEOs. Khurana's current research grows out of the same interests in the social context of business leadership and the allocation of leadership positions that motivated his research on the CEO labor market.

His most recent book, From Higher Aims to Hired Hands: The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as a Profession (2007: Princeton University Press), chronicles the evolution of management as a profession, with particular focus on the institutional development of the MBA. This research is rooted in the question of how certain occupations within business (not just executive management but also consulting, private equity, and investment banking) have come to require the MBA credential as a prerequisite for entry. The significance of this issue lies in its direct bearing on the question of how professional management has claimed and received legitimation for its role as the steward of a very substantial proportion of society’s material wealth and resources―a role that has itself been subject to changing interpretations over the decades since the phenomenon of professional management first appeared on the American scene.

From Higher Aims to Hired Hands received the American Sociological Association's Max Weber Book Award in 2008 for most outstanding contribution to scholarship in the past two years. In 2007, the book was also the Winner of the 2007 Best Professional/Scholarly Publishing Book in Business, Finance and Management, Association of American Publishers.

Khurana's work on the deficiencies of the CEO labor market and his research on business education is regularly featured by the general media such as: Business Week, Fortune, The Wall Street Journal, The New York Times, Newsweek, The Washington Post, CNBC, The Economist, Globe and Mail, The New Yorker, Chief Executive and Corporate Board Member magazine. He has also published opinion-editorials in some of these outlets. He has consulted to corporations and executive search firms to help improve their CEO succession, governance, and executive development practices. He has been recognized by the London Times as one of 'The Thinkers 50', a list of the fifty most influential management thinkers in the world.

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5 of 19 people found the following review helpful.
Check Publisher Price first
By S. Price
I've been teaching a graduate leadership class for three semesters, and still struggle to figure out how to give students a constructive growth experience. When I saw this book, and the range of topics covered, I was eager to read it. However, the price is exorbitant. On a lark, I went to the publisher site, where the book is on sale for $84, no shipping charge, cheaper by $30 than the cheapest price I could find at any online purveyor. I haven't read this yet, but I'm feeling good about the bargain!

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John Alvin's movie poster art is among the most iconic of the last 40 years, from Disney films such as Beauty and the Beast, Mulan and Pinocchio, to Empire of the Sun, Gremlins, Blazing Saddles, Predator, and the Star Wars 30th anniversary posters.

This book not only collects some of Alvin’s finest work, but also includes previously unseen comprehensives and in progress sketches. With the text including commentary from Alvin’s widow, this is a unique insight into the work of one of the 20th century’s great artist/illustrators.

Sales Rank: #350906 in Books
Published on: 2014-08-26
Released on: 2014-08-26
Original language: English
Number of items: 1
Dimensions: 12.70" h x .76" w x 9.27" l, .0 pounds
Binding: Hardcover
160 pages

Review
“Outstanding.” - Cinema Sentries

"A must for movie buffs, now available from Titan at vendors everywhere." - The Aisle Seat

"Andrea Alvin has assembled an incredible homage to her late husband in The Art of John Alvin." - Beyond the Marquee

"This is a beautifully-illustrated book and if you’re a fan of movie posters from the 1970s on, it is a must-have." - Trek Today

"Exceptional attention to detail beautifully showcased on every page." - Another Castle

"A beautiful collection of work." - Illustrator’s Lounge

"The extra sketches and stories behind the images add a new level of interest and appreciation to the work" - Geek Dad

“The Art of John Alvin is a wonderfully produced, filled with amazing painting and drawn artwork and easily digestible commentary on the process of poster making and promoting films. It is a great art book and would be an excellent addition to any collector’s shelf.” - Sound on Sight

"A great addition to the trilogy while managing to keep the story fresh and entertaining for avid fans of the television show." - BGG

"Fans of art, graphic design, filmmaking or just movies in general, will all love this book and come away with a new and exciting appreciation for John Alvin’s resume of work." - The Global Dispatch

"A good addition for the library of fans of popular films and poster art." - Borg.com

"This is a must buy for art and film lovers alike. John Alvin is one of the most gifted artists of our generation and this book is a loving tribute to his memory." - Pop Cults

"Thanks to The Art of John Alvin book, John’s brilliant work will live on even though he passed in 2008. When you see all of the movies he’s worked on you’ll realize he didn’t need an art book to make his work legendary, but this collection definitely honors Alvin’s most memorable pieces perfectly." - Entertainment Buddha

"The color illustrations throughout are beautiful on glossy pages with exceptional quality." - Geek Twins

"As a Generation Y’er with a penchant for film and particularly that of sci-fi, this is a book that will remain in my collection for years to come. For all that Alvin had created, this book filled with ‘Alvinesque’ sketches and concept work is as important today as each piece was in their era. Deserving as the praise is for him, it’s a shame he missed this book’s release. Hopefully, this will only continue his legacy a long time to come." - Another Castle

"The Art of John Alvin is a great addition to a movie- or art-buff’s library, and it helps preserve and honor the work of one of the best poster artists the industry has ever seen. The behind-the-scenes information and concept drawings alone make this one worth picking up." - Film Pulse

"The perfect coffee table book." - Hypable

"Prepare to be blown away by sketches, paintings and even tag lines that you never saw, but could have easily become the art and posters for your favorite movies." - Animation Scoop

"A must-own for fans of the lost art of the movie poster." - RogerEbert.com

"An incredible book of his work" - Giant Freakin Robot

"Setting the standard, his works have become the world’s most recognizable entertainment industry poster style." - Return to Fleet

"Seriously, if you call yourself a film fan and simply can’t find space on your coffee table for more than one book, make the one you own this fantastic collection." - Midroad Movie Review

"What an impressive art book. Movie fans will learn interesting tidbits about the business and the directors, while art fans can see a master’s craft unfurled. This is a truly epic and great book." - Adventures in Poor Taste

"Artist John Alvin created some of the most iconic film posters in cinematic history." - Indiewire

"If you’re a movie lover or a nostalgic fan of the Disney Renaissance, you gotta check out The Art of John Alvin!" - Rotoscopers

"I would be lying if I said I did not miss seeing posters in the lobby by a master craftsman like John Alvin...If you love films you will want to have this book in your collection." - Retroist

"Fans will want to show off the book to friends thanks to fantastic publication quality." - BGG

"Fascinating." - The Week

"If you have a passion for films and art, then you will definitely want to add “The Art of John Alvin” to your book collection. So thank you John Alvin for your incredible art and the emotion it brings when we look at these movie posters." - Retrenders

"Kudos to Titan for seeing that Alvin’s work lives long and prospers!" - Nerdist

"Any art-collecting movie nerd worth his or her Reese’s Pieces owns at least one John Alvin creation. E.T. the Extra-Terrestrial, Blade Runner, The Gremlins, Jurassic Park—Alvin designed poster art for all of them. By hand. They are among the most enduring images of recent film history." - Wired

"Buy one for yourself and one for all your nearest and dearest loved ones." - AIn’t It Cool

"You may not know John Alvin's name, but you've admired his work. Along with Drew Struzan, he's one of a few great poster artists who've shaped your love of science fiction and fantasy movies with some indelible images." - io9

"A wonderful celebration of an artist whose influence far exceeded his acclaim." - The Verge

"The unused Jurassic Park posters and Batman posters are actually pretty fantastic, offering a glimpse at just how differently these films might have been introduced to audiences." - Collider

"The acclaimed artist painted stunning posters for a number of big movies." - Comic Book Movie

"John Alvin was responsible for creating a number of beautiful painted movie posters across four decades." - Batman News

"A treasure trove's worth of works in progress the world never got to see." - Movies.com

"I’d highly recommend it to anyone even passingly interested in movie promo art." - Ain’t It Cool News

"There was a reason why The Lion King did the numbers that it did... There was a reason why 'Hunchback [of Notre Dame]' became a big success. It's because of the images that were produced, and a lot of those were John Alvin's paintings." - John Sabel, the executive vice president of creative print advertising at Walt Disney Pictures

About the Author
Andrea Alvin, John's wife of 37 years and studio partner, is a fine artist and designer who worked with John on many of his famous poster campaigns. She gives background stories and insight to the creation of movie ad campaign and John's creative process and technique.

John Alvin was an American movie artist who painted movie poster art for over 130 films, including E.T., Blade Runner, The Lion King, The Princess Bride and Jurassic Park, as well as the Lord of the Rings, Harry Potter and Pirates of the Caribbean film series. He also produced work for Disney Fine Art (Disney character official portraits).

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9 of 9 people found the following review helpful.
Insightful and inspiring John Alvin retrospective
By Parka
[[VIDEOID:mo2JZ9WM77CHW4J]]When it comes to movie poster illustrations, John Alvin and Drew Struzan are among the best.

The Art of John Alvin is a wonderful retrospective and tribute to the late artist who passed away in 2008.

This 160-page hardcover collects the movie posters he has created from 1974 to 1999 plus a special commissioned piece completed in 2007. The artworks includes the finished posters, preliminary sketches, colour drafts and many unused never seen before art.

The reproduction of the artworks is very well done. Many are printed huge and given the full page treatment they deserve. The completed movie poster illustrations are beautiful, and even the sketches are quite a joy to look at as some of them are really detailed.

John Alvin's foray into illustrating movie posters started in 1974 with Blazing Saddles. Soon after that, he got called up to create many more, such as for Blade Runner, Return of the Jedi. E.T., Willow, Batman, Batman Returns, Jurassic Park, several Disney classics such as Pinocchio, Aladdin, The Little Mermaid, The Lion King and many more other movies.

Each movie he worked on comes with several sketches, finished coloured illustrations and the final actual poster. For Jurassic Park there were more than a dozen rough drawings and colour layouts.

The artworks are all accompanied commentary that includes the story behind the posters, on how he got the job, conceptualising and even the techniques he used to create the illustrations. The behind the scenes stories are all provided by his wife Andrea Alvin who works alongside him in his studio. No wonder the writeup is so informative and detailed.

It's nice to read about the technical stuff, to find out how he worked, for example, to create the glow behind the words for E.T., he cut out a cardboard for the words and sprayed around them. There are bits of technical talk here and there for the posters.

Overall, this is a well produced, insightful and inspiring artbook.

Highly recommended.

(See more pictures of the book on my blog. Just visit my Amazon profile for the link.)

5 of 5 people found the following review helpful.
the best movie artbook ever
By ARTBOOK PASSION
[[VIDEOID:mo2EGC1BL149B75]]++++ FIND ALL MY REVIEWS ON MY SITE ARTBOOK-PASSION.COM - lots of picture, video and review ;) - Link towards my site in my profile. If you think of buying this book or something on amazon, use the amazonlinks of my site, thank you ++++

What is the common point between Blade Runner, King Lion E.T, Jurassik Park, Batman forever and Star Wars the return of Jedi?
It is all movies which marked the cinema, finally not for Batman Forever, which has almost killed Batman.
No, the real common point, it is because we remember posters cinema of all these movies, for a very good reason, they are the work of a real artist: John Alvin.
Regrettably, John left us in 2008, and 6 years later we have an artbook tribute: The art of John Alvin.

I am not longer going to keep waiting you, The art of John Alvin, is an absolutely magnificent artbook, because he does not make that to present us the most known posters that he realized. Indeed he would have been able to be easy to make an artbook which I would call "catalog".

No, here there is a real work, and on a real one loves for the work, that includes it in a sense because this book was realized by his wife. So we learn on the work of conception and research. I adored seeing in front pages the sheets of paper with the researches for posters for the promotional campaign of Jurassik Park.

The book The art of John Alvin, presents us in the course of 160 pages, posters in a chronological way, from 1974 to 2007 to posters Star Wars Célébration 4. What is brilliant with the work of John, it is that we have a multitude of varied movies, so the fan of Disney will be in seventh heaven with posters of King lion, of Aladdin or another fantastic poster of The Little Mermaid. The fan of Star Wars will not be forgotten with posters of movies, but also convention.

My preference goes particularly to pages dedicated to Jurassik Park, who remains a great moment of cinema for the child fan of dinosaurs whom I was in 1995. I could also speak to you his inimitable style, playing on the light, or still the sketches a lot in black and white for the movie E.T or Willow of a very big wealth. I could speak about height of thing, but I prefer to let you look at the video, and tell you that The art of John Alvin is simply essential for every person who adores the cinema.

3 of 3 people found the following review helpful.
Amazing Book, Features Iconic Art by John Alvin
By Susan M. Slopek
My favorite movie posters are the Disney ones from the mid-90s -- the versions used for "adult' marketing. Turns out all of my favorite ones were created by John Alvin.

This book celebrates his work. His career, spanning decades, included work for Disney, MGM, Paramount, Twentieth Century Fox, Universal Studios, and Warner Bros. Inside the pages of The Art of John Alvin, you'll find many examples of the art he created for those studios (and I can't imagine how hard it was to obtain permission to use all of the images!).

This 160 page book includes art from his iconic posters - The Lion King, Blade Runner, and ET, among many others - as well as concept sketches and images previously unavailable for public viewing. The book is broken down by movie in chronological order and includes commentary from his wife Andrea, who offers behind the scenes insights into the creative process.

My favorite images are from the Disney posters, namely Beauty and the Beast, The Lion King, Aladdin, and The Little Mermaid (although all the Disney art is stunning). Alvin's use of light in the posters and concept art is the work of a master. The Jurassic Park section is also notable - it contains amazing images that unfortunately weren't used in the movie's marketing campaign. Fans of Star Wars will also be pleased with the selections in the book. In summary: I really love the artwork and my only complaint is that I want MORE!!

Sadly for us, Alvin passed away in 2008. This book at least gives us a chance to peek behind the scenes and see the evolution of his creations. Some fans may even want two copies... one to keep as a book and one to use for images to hang in their house or at work :-)

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Sales Rank: #4858406 in Books
Published on: 2014
Number of items: 1
Dimensions: 11.00" h x 1.00" w x 8.25" l,
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Sales Rank: #1590417 in Books
Published on: 2007-02-28
Released on: 2007-02-28
Original language: English
Dimensions: 11.50" h x 9.00" w x 2.25" l, 4.60 pounds
Binding: Hardcover
804 pages

Review
The book is now twice the size of the third edition, and there are 600 additional spectra. This $125 increase represents a price of $0.20 per new spectrum. The total price of the book/electronic version of 2,200 spectra represents a price of less than $0.35 per spectrum, which includes the handsomely hard-bound version of the book. Compared to the price of several other boutique databases that have recently been made available, the Adam s library is a definite bargain. This collection should not fall into the category of being judged by its cover, it should be judged by the apparent quality of the spectra and coverage of the topic both of which are more than adequately met. Besides the spectra of the additional compounds, this edition of the Adam s library contains a lot more new information: the AI retention data, sources of the compounds, and retention times with the Cross Index of Names (Appendix IV).

If you are doing research in essential oils components or have to identify unknowns, Identification of Essential Oil Components by Gas Chromatography/Mass Spectrometry, 4th Edition, will be a valuable addition to your collection of resources, even if you have the third edition. --O. David Sparkman University of the PacificMass Spectrometry Facility

The Third edition of Dr Adam's book presents a very useful compilation of over 1600 mass spectra of terpenes, aliphatic esters, hydrocarbons, aromatics and other compounds encountered in natural products chemistry, especially the chemistry of essential oils. Not only are the mass spectra given but the compound's Retention Index on the commonly used DB-5 glc column are included. There are indices of the Retention Index arranged both alphabetically and in Retention Index order, making it a very practical tool for use in natural products research. I have found this work extremely useful in my work in natural products chemistry. --J J Brophy, University of New South Wales

A library may wish to purchase only the book, but a researcher should purchase the book/electronic version package. There has been an increase in price of $125 from the third to the fourth edition for the book and the book/electronic version. The book is now twice the size of the third edition, and there are 600 additional spectra. This $125 increase represents a price of $0.20 per new spectrum. The total price of the book/electronic version of 2,200 spectra represents a price of less than $0.35 per spectrum, which includes the handsomely hard-bound version of the book. Compared to the price of several other boutique databases that have recently been made available, the Adam s library is a definite bargain. This collection should not fall into the category of being judged by its cover, it should be judged by the apparent quality of the spectra and coverage of the topic both of which are more than adequately met. Besides the spectra of the additional compounds, this edition of the Adam s library contains a lot more new information: the AI retention data, sources of the compounds, and retention times with the Cross Index of Names (Appendix IV).

If you are doing research in essential oils components or have to identify unknowns, Identification of Essential Oil Components by Gas Chromatography/Mass Spectrometry, 4th Edition, will be a valuable addition to your collection of resources, even if you have the third edition. --O. David Sparkman University of the PacificMass Spectrometry Facility

A library may wish to purchase only the book, but a researcher should purchase the book/electronic version package. There has been an increase in price of $125 from the third to the fourth edition for the book and the book/electronic version. The book is now twice the size of the third edition, and there are 600 additional spectra. This $125 increase represents a price of $0.20 per new spe --O. David Sparkman University of the PacificMass Spectrometry Facility

Dr. Adams' book is an invaluable aid in the research and analysis of essential oils components. It explains and diagrams over 2,000 compounds that have been analyzed from the plant with mass spectrometry. Names are cross-indexed along with their synonyms. Adams is on the editorial boards of Journal of Essential Oil Research and Biochemical Systematics and Ecology and a Byalor University Professor. --Kathi Keville, AHA Editor, American Herb Association

About the Author
Dr. Robert P. Adams is a Professor at Baylor University. He has been studying essential oils of plants for over 40 years and has published over 180 peer reviewed journal articles and 10 technical books.

Dr. Adams obtained his Ph. D. in Botany/ Phytochemistry at the University of Texas in Austin in 1969 and has been on the faculties of Colorado State University and Hardin Simmons University. He served as the director of the Phytochemical Dept., Plant Resources Inc., Salt Lake City, Utah from 1981-1983. Dr. Adams is on the editorial boards of the J. Essential Oil Research and Biochemical Systematics and Ecology. Professional and Scientific Societies memberships include: Bot. Soc. Amer., Amer. Soc. Pl. Taxon.; Intrn'l Assoc. Pl. Taxon. (life); AAAS; Southwest Assoc. of Naturalists, Bot. Soc. Mex. (life), Intrn'l Soc. Chem. Ecol. (life).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By xev
fyi starving graduate students. Do some googling and you'll find a pdf of this out there.

0 of 0 people found the following review helpful.
Three Stars
By Biosource Naturals L. Cebulski
Good for a lab only.

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Identification of Essential Oil Components , by Gas Chromatography/Mass Spectrometry, 4th Edition, by Robert P., Dr. Adams PDF
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More fun in
The Wacky World of
Wayside School

"Watch closely," said Mrs. Jewls. "You can learn much faster using a computer instead of paper and pencil." Then she pushed the new computer out the window The children all watched it fall thirty floors and smash against the sidewalk. "See?" said Mrs. Jewls. "That's gravity! I've been trying to teach you about gravity, but the computer showed you a lot quicker!"

That's the way things happen at Wayside School. There are 29 kids in Mrs. Jewls's class and this book is about all of them. There is Todd, who got in trouble every day ... until he got a magic dog; Paul, whose life was saved by Leslie's pigtails; Ron, who dared to try the cafeteria's Mushroom Surprise and all the others who help turn a day at Wayside School into one madcap adventure after another. But, after the things that happened in Sideways Stories from Wayside School, what would you expect?

The extraordinary thirty-story school and its zany inhabitants are back in the long-awaited sequel to the classic SIDEWAYS STORIES FROM WAYSIDE SCHOOL, one of the most popular Camelot books ever. "Rib-tickling...sure-to-please..." -- Kirkus

Sales Rank: #7781 in Books
Color: Multicolor
Brand: Harper Collins
Published on: 2003-09-02
Released on: 2003-09-02
Original language: English
Number of items: 1
Dimensions: 7.25" h x 5.00" w x .50" l, .29 pounds
Binding: Paperback
192 pages

Features

Great product!

From Publishers Weekly
Of this follow-up to Sideways Stories from Wayside School , PW noted that the "30 tongue-in-cheek stories . . . are sure to appeal to the slightly caustic humor that is typical of middle readers." Ages 8-12.
Copyright 1990 Reed Business Information, Inc.

From School Library Journal
Grade 3-6-- Wayside School is 30 stories high with only one room on each floor. On the top floor is Mrs. Jewls' class, where order has been abandoned in favor of nonsense and silliness. Each of the 30 stories in this collection features an unusual vignette or character sketch. The stories are only loosely tied together, and many have a shaggy dog quality. While adult readers may be left quizzical, children who relish the ridiculous will enjoy themselves tremendously. With bad puns, extended jokes, and an irreverent attitude, Sachar keeps his readers amused. This is a sequel to Sideways Stories from Wayside School (Scholastic, 1988). --Anne Connor, Los Angeles Public Library
Copyright 1989 Reed Business Information, Inc.

Review
"Rib-tickling...sure-to-please..."-Kirkus

Most helpful customer reviews

14 of 15 people found the following review helpful.
Wayside School is Falling Down
By A Customer
Do you like action, comedy, laughs, and good times? If you do then read Wayside School is Falling Down by Louis Sachar. It's about the funny and strange things that happen in Wayside school. It's one of the funniest books I have ever read.
An example of one of the funny moments was when the author wrote a whole chapter backwards! I realized the chapter was backwards after I read it forwards. What was especially interesting and funny though was that the girl in the chapter does everything backwards.
Another funny instance is that the school is thirty floors high. What's even funnier is there is only one classroom on each floor! Also there is no nineteenth floor. A different funny thing is in another chapter a girl goes on the nineteenth floor even though there isn't one.
I enjoyed the book very much. It was funny and each chapter wasn't long. You should read this book if you don't like reading. This is because it is almost like reading a book of jokes. It's not long and it's funny. You should read this book.

6 of 6 people found the following review helpful.
Hilarious and should be read with your kids!
By A Customer
This book is down-right funny. Goofy even! I think it is one of the funnier, insane books for kids out there. Each chapter brings a whole new meaning to fun as you read about all the students in Mrs. Jewls's class. Trust me when I say you will love it! If you really want to have a good time while reading a book, this one is for you.

4 of 4 people found the following review helpful.
Does Johnny Hate to Read?
By A Customer
Louis Sachar has found a way to combine a child's wacky way of viewing the world, clever plays on words, phrases, and chapters(!!), and a cast of quirky characters to produce a set of books that will coax any reader to keep on reading.
The third of his Wayside School series, Sachar turns the school upside-down, and, in the process, guarantees entertaining reading for adult and child alike. I particularly enjoy the audio version of the book, since the "voice" on tape successfully makes each character's persona his own.
This is a book that your child (and you!) will find yourself reading over and over, discovering new meanings in different passages each time.
Mr. Sachar, keep writing!!

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