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Export Import Marketing Made Very Easy.





From the Bestselling Author of "Export Import Made Very Easy"





After huge success of my “Export Import Made Very Easy” book, I had received lot of phone calls & email describing the same



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Kishan Barai (Author)

• Sales Rank: #312636 in eBooks
• Published on: 2015-08-15
• Released on: 2015-08-15
• Format: Kindle eBook

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As seen on Oprah’s Super Soul Sunday

The bestselling book, now with a new preface by the authors

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment.

Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

• Sales Rank: #7928 in Books
• Published on: 2014-01-07
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x 5.25" w x 1.00" l, .70 pounds
• Binding: Paperback
• 368 pages

From Booklist
Mackey and Sisodia, leaders of the corporation Conscious Capitalism, describe the movement in the context of Mackey’s reflections as cofounder of Whole Foods Market. The term conscious capitalism refers to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment. Mackey’s realization of conscious capitalism began on Memorial Day 1981, as the fledgling Whole Foods Market was basically wiped out by a flood. Unexpectedly, dozens of customers and neighbors showed up to help; employees worked for free, not knowing if the store would survive; suppliers resupplied on credit; investors stepped up, too, and the Whole Foods Market’s bank loaned it money to restock; the store reopened in 28 days. Following two introductory chapters, part 1 covers purpose; part 2 is about stakeholders; part 3, conscious leadership; and part 4, conscious culture and management. Mackey and Sisodia cite companies such as Southwest Airlines, Google, the Container Store, Whole Foods Market, and Nordstrom as embracing this sound vision of reality. A very solid examination. --Mary Whaley

Review
“It's as much about management as about philosophy.” — Drake Baer, Business Insider

Praise for the hardcover edition of Conscious Capitalism, a New York Times and Wall Street Journal Bestseller:

“Full of thoughtful insights.” — Financial Times

“Buy it. Read it. Implement it. It’s a true guide to the future.” — Forbes.com

“I highly recommend listening to what they have to say.” — Howard Schultz, chairman, president, and CEO, Starbucks

“This is the book I always wanted to write.” — Bill George, bestselling author, True North

About the Author
John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

Most helpful customer reviews

124 of 146 people found the following review helpful.
Doing Well by Doing Good!
By Kevin Currie-Knight
In the October 2005 issue of Reason Magazine, John Mackey, Milton Friedman, and T.J. Rogers debated whether businesses had any larger social responsibility than to maximize profits for shareholders: Mackey was the lone voice for the affirmative. 7+ years later, Conscious Capitalism can best be thought of as an extension and years-later elaboration on Mackey's argument. This book is one part spirited defense of free market capitalism and several parts description of how businesses can and should become more aware of ALL stakeholders (shareholders, workers, customers, distributors, the environment and the community.)

Before going into the how-to's, Mackey starts with a spirited but brief defense of market capitalism. Mackey recounts how he started as a co-founder of a co-op, but left largely because others' political agendas - largely, anti-market - prevented, in Mackey's judgement, the co-op from serving its customers well. Mackey built the store that would come to be Whole Foods and discovered the potential of markets and market transactions to change people's lives. (Lest we forget, markets are less about exploitation and zero-sum thinking than they are about voluntary positive-sum transactions, each party providing what the other wants.) Sadly, when most of us think of market capitalism, we tend to think of Ayn-Rand-like glorification of selfishness and greed as well as economic reductionism (reducing everything to purely economic calculation sans 'the human element.') Needless to say, this is a perception Mackey rightly wants to change.

The rest of the book - the meat and potatoes - are about Mackey's conception of "conscious capitalism" - companies who do well by doing good. Mackey's favorite examples: Google, Amazon, Costco, Southwest Airlines, The Container Store, and (who else?) Whole Foods Market. These are companies who do well by workers, customers, distributors, investors, and other shareholders. They are driven by purpose and vision, create a good culture internally and externally, have good values-focused leadership, and can easily answer the question "What difference would there be in the world if we didn't exist?"

The book examines how these (and other) companies exemplify conscious capitalism's four tenets: (a) have and keep to a strong vision for the company, (b) have value-focused leadership, (c) try as best as you can to take care of all stakeholders (investors, workers, customers, etc) rather than seeing them as antagonistic to each other, (d) create a strong culture internally and externally. Whole Foods, for instance, has a strong mission of bettering people's eating habits. Southwest Airlines has always gone out of its way to create a good and relatively egalitarian work environment. Google cares as much about creating beneficial tools that people can use as it does about increasing profits. Etc.

One of the areas Mackey touches on in the book's appendix, but I wish he'd focus on more - is convincing us that businesses practising conscious capitalism can be successful while doing good things. His appendix cites some good data available elsewhere, but doesn't really go much into that data. (And one has to wonder, if conscious capitalism is a good business strategy, why haven't more folks been 'doing' it a long time ago? After all, markets reward those who are successful. Jack Welch - about whom Mackey has nothing remotely positive to say, with good reason - successfully ran General Electric for many years with his very unconscious capitalism.) Of course, it does make sense that treating stakeholders well is good for business (customers will support those who treat them weil, workers will work harder and stay longer when they are happy, etc.) But I couldn't really see a skeptic being very convinced by this book. (One objection not spoken to: Mackey is clear that conscious capitalism sometimes requires sacrificing short-term gains for long-term gains, but, will one really be able to secure investors, pay distributors fairly, etc, if one is quick to subordinate short-term gains to anticipated long-term gains?)

Anyhow, this book was a pleasure to read. It is refreshing to see an author like Mackey defending the idea that one CAN do well by doing good, one CAN do good things for others and (unapologetically) make a profit. To this reader, at least, this is what capitalism and markets are supposed to be: companies and consumers voluntarily making positive sum transactions producing "mutual gains from trade."

23 of 24 people found the following review helpful.
This book should be required reading in all business schools.
By GKD
I found this book to be enormously inspiring. When I finished it, I felt as though I'd had an evangelical experience. It makes you wonder why business hasn't always been conducted in this way. I guess the answer is, because we didn't know any better. We had to evolve to this point, just as we've stopped pouring industrial waste into our rivers and no longer x-ray our feet at the shoe store.

I'm no tree-hugger. I'm not even that much of an environmentalist, but I do recognize a good idea when I read about it. We have a responsibility to our planet and to each other to make this world the best it can be. John Mackey may have amalgamated the ideas of a lot of other people, and he may even have co-opted the term "conscious capitalism" from Muhammad Yunus (I did my homework), but he deserves an enormous amount of credit for what he did do, i.e. put these ideas into practice and then bring them to public consciousness by writing his book.

I didn't know much about Mackey before reading the book, only what was in the news a few years ago about his postings on the Yahoo! message boards. At the time I thought his behavior reprehensible, but given that no charges were filed and that the buyout of Wild Oats was allowed to proceed (and now reflecting on his account of the events), I am inclined to believe that the "news" we were given was incomplete and more than a little tainted by the usual media spin.

In summary, I am completely taken with Mackey's ideas as expressed in his book and can only hope that the world takes notice. I must confess that as I read it I did have a sudden urge to break into a chorus of "Kum Ba Yah" from time to time. It can come across as a bit treacly. But it is a hopeful paradigm for the future of business.

87 of 105 people found the following review helpful.
Conscious Capitalism
By William and Melanie Grossman
I would not usually read a book like this. I'm a social worker, not a business person, but I am a Whole Foods fan, and go there just for the boost I get from the positive energy that abounds there. Truth be told, my daughter persuaded me to give the book a chance. I'm glad I did... As someone who has never worked in industry, the book helped me re-examine some of my premises, but did so in a non-judgmental or threatening way. I have dedicated my life to helping others, and this book showed how a conscious business can do the same, not by taking advantage of customers and employees, but by providing them with goods and opportunity they voluntarily wish to exchange time and money for. Not sure I am willing to change my political stripes at this point, but I did enjoy the opportunity to hear a different point of view explained with compassionate concern.

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• Sales Rank: #2664624 in Books
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• Sales Rank: #2670583 in Books
• Published on: 2014-03
• Original language: English
• Dimensions: 11.25" h x 8.75" w x 1.25" l, 3.48 pounds
• Binding: Hardcover
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About the Author
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Printing in Plastic: Build Your Own 3D Printer is your gateway into the exciting world of personal fabrication. The “printer” that you'll build from this book is a personal fabricator capable of creating small parts and other objects from drops of molten plastic. Design a part using a modeling tool such as Google SketchUp. Then, watch while the fabricator head sweeps back and forth and upwards, depositing plastic in all the right places. You can build anything from a replacement tab to hold a bookshelf in place, to a small art project, to a bashguard for your bicycle. If you can conceive it and design it, you can build it, and you'll have fun doing it!

Printing in Plastic is aimed at creative people comfortable using power tools such as a table saw, circular saw, and drill press. Authors James Kelly and Patrick Hood-Daniel lead you through building a personal fabrication machine based upon a set of blueprints downloaded from their website. Example projects get you started in designing and fabricating your own parts. Bring your handyman skills, and apply patience during the build process. You too can be the proud owner of a personal fabricator―a three-dimensional printer.

• Leads you through building a personal fabrication machine capable of creating small parts and objects from plastic
• Provides example projects to get you started on the road to designing and fabricating your own parts
• Provides an excellent parent/child, or small group project

• Sales Rank: #788393 in Books
• Published on: 2011-06-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.05" w x 7.50" l, 1.80 pounds
• Binding: Paperback
• 464 pages

About the Author
James Floyd Kelly is a professional writer from Atlanta, Georgia. He has written numerous books on multiple subjects, including LEGO robotics, open source software, and building your own CNC machine as well as a 3D printer. He is the editor-in-chief of the number one MINDSTORMS NXT blog, The NXT Step (TheNXTStep.com), where he is joined by fellow NXT experts who share their knowledge and designs with other robot fans around the world.

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69 of 70 people found the following review helpful.
Better download the plans and put a CD with your book
By Steven J. Greenfield
The book is just the written instructions to go along with the videos and plans from the author's website. The book by itself is nearly useless as there isn't even a small print of the plans with dimensions in the book.

Before you buy this book, I strongly suggest going to the author's website at buildyourtools dot com. Download all the plans, watch all the videos, then decide if you need the book.

If the website ever goes down or the author decides not to support this book, you'll be out of luck. So if you buy this book, I'd download all the files related to it and burn them on a CD or put them on a flash drive to keep with the book.

The main component, the plastic feed head, is an amalgam of DIY and parts from Makerbot's 3D printer. No instructions are given on building the melt head itself. You could go buy that and add it to just about any CNC mill to build a 3D printer. There are a lot of open source projects out there.

The goal is laudable - DIY something cheaper than the existing kits out there now. I just think the book could have been better thought out.

FYI- while I'm writing this review, I find the author's website, buildyourtools(dot)com, is currently unavailable. Only a temporary thing, but as an owner of this book that makes me nervous.

Update: After a lot more reading and thinking about it, I've decided to return the book. I've never returned a book before, but the lack of plans in the book and the lack of dimensions on the downloadable plans really bothers me. It feels like half of a book.

11 of 12 people found the following review helpful.
Printing in 3d book
By woodenduck
Very good book with tons of information about building a 3d Printer. Also, includes info to change it to a small router with a Dremel Rotary tool installed. Included are lists of required hardware and online web links to resources.

I was very impressed with the book. Also the full sized plans can be downloaded, and the assembly videos are available, as well.

5 of 5 people found the following review helpful.
Great concept, poorly implemented
By Gavin
I'd been looking for a book to augment my current (basic) knowledge of the 3D printing landscape. This book seemed like it would hit the mark, but it left me with an empty feeling. I think primarily this was because of the complete mess they made of the XYZ planes. As soon as I read how they planned to implement it I said to myself "that ain't right!". And sure enough at the back they owned up and admitted they'd made a massive mistake but it was too late for them to go and fix the problem - full steam ahead, damn the the correctness, schedule must be met! Hopefully they'll do a second rev to fix this.

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[U586.Ebook] Ebook Zheng He: China and the Oceans in the Early Ming Dynasty, 1405-1433 (Library of World Biography Series), by Edward L. Dreyer

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This new biography, part of Longman's World Biography series, of the Chinese explorer Zheng He sheds new light on one of the most important “what if” questions of early modern history: why a technically advanced China did not follow the same path of development as the major European powers. 

 

Written by China scholar Edward L. Dreyer, Zheng He outlines what is known of the eunuch Zheng He’s life and describes and analyzes the early 15th century voyages on the basis of the Chinese evidence.  Locating the voyages  firmly within the context of early Ming history,itaddresses the political motives of Zheng He’s voyages and how they affected China’s exclusive attitude to the outside world in subsequent centuries.

• Sales Rank: #367910 in Books
• Published on: 2006-05-13
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x .60" w x 5.00" l, .48 pounds
• Binding: Paperback
• 256 pages

Review
'This book is highly recommended to all thise who really want to know how to evaluate what Zheng He did or did not do. The author does not advocate a point of view or exhort us in any way.' Wang Gungwu, East Asian Institute, Singapore

From the Back Cover
This new biography, part of Longman's World Biography series, of the Chinese explorer Zheng He sheds new light on one of the most important "what if" questions of early modern history: why a technically advanced China did not follow the same path of development as the major European powers. Written by China scholar Edward L. Dreyer, "Zheng He" outlines what is known of the eunuch Zheng He's life and describes and analyzes the early 15th century voyages on the basis of the Chinese evidence. Locating the voyages firmly within the context of early Ming history, itaddresses the political motives of Zheng He's voyages and how they affected China's exclusive attitude to the outside world in subsequent centuries.

Most helpful customer reviews

87 of 92 people found the following review helpful.
Best study of the "Treasure Fleet" voyages by a wide margin
By W. D ONEIL
The table of contents, which I've reproduced at the end of this, gives a good idea of the book's coverage and organization. Dreyer is a professor of history at the University of Miami, where he teaches Asian history, Chinese history, and military history. His previous publications include studies of early Ming political history (based on his 1971 Harvard dissertation) and China's experience of war in the first half of the 20th century.

The author surveys the secondary literature and draws upon some earlier reconstructions which he finds credible and consistent, particularly in the matter of the voyages' itineraries. However, he relies on the primary sources (and a smattering of archeological evidence) in every respect. Indeed, at the end of the book he provides his own critical translations of the key primary sources.

He works through the background and issues in a methodical manner, carefully evaluating the evidence in light of his extensive knowledge of early Ming history. Naturally this does not make exciting beach reading, but Dreyer does a good job of making the exposition clear and straightforward. The glossary provides brief entries for all of the places and people mentioned, in the event one loses track.

The only lapses I could see seem to be in his knowledge of European history, where he repeats a few obsolete views: "[W]hat drew the Western powers into the Indian Ocean and Southeast Asia in the first place was the wealth they could gain by controlling the seaborne trade of the region." (p. 8) "[B]roadside firing and line ahead tactics ... only began in European waters almost two centuries after Zheng He." (p. 56) These are minor issues of degree that do not materially affect the value of the book.

One very welcome surprise is Dreyer's judicious and well-informed evaluation of the design of the ships of the Treasure Fleets.

Dreyer does not address the speculations and assertions of Gavin Menzies regarding far-flung voyaging, except to remark dryly on pages 29-30 that they rest on an assumption that exploration was a major purpose of the voyages (an assumption Dreyer demolishes quite thoroughly) and on pages 182-3 that it is very unlikely that the ships could have gotten far along Menzies' track before coming to grief. Surely the Chinese, with their nautical knowledge and skills, would have gone about exploration in a very different manner, had they had the intent.

Throughout, the author is skeptical in the best sense, carefully examining and weighing the evidence on each point, unswayed by preconceptions. This leads him to many conclusions that diverge from those of previous authors, always convincingly. Unless and until new evidence appears (possibly from marine archeology) this is likely to remain the definitive treatment of this interesting and revealing facet of Chinese history.

One of the best services Dreyer performs is to cut through the layers of projection and romance that have been overlaid on these voyages in respect of their purpose, conduct, and consequences. He insists, with strong documentary support, that the purpose was "to enforce outward compliance with the forms of the Chinese tributary system by the show of an overwhelming armed force" [p. 163, and passim] as a means of bolstering the Yongle emperor's political position and perhaps self-esteem. Dreyer scotches the notion that these were voyages of discovery or exploration in the European sense, adventurous though they were in their own terms. He makes clear their astronomical expense and how they contributed to economic pressures on the empire, and stresses that there were very real practical reasons (in addition to the undoubted cultural and political ones) for the opposition to them expressed by many senior scholar-bureaucrats. And he shows that far from being peaceful and amicable diplomatic missions they involved heavy measures of coercive force. It certainly lay within China's power to have constructed an Asian maritime empire much as the Europeans later did, but not within China's powers of conception. It equally was open to the Chinese to have gone exploring at least as widely was the Europeans were to, but that also was unthinkable in Beijing. And no one in China could do such things without imperial command.

The book is modestly but well produced, with good binding and stock. There is one overall map, a diagram showing Dreyer's concept of the design of a "treasure ship," and a few relevant illustrations. Oddly the house style seems to eschew source notes, but it is usually possible to identify sources in the general notes at the back of the book. Overall, the publishers deserve thanks for a valuable and high-quality monograph issued at a reasonable price.

TABLE OF CONTENTS

I. The Enigma of Zheng He.

The Chinese Tributary System and the Purpose of Zheng He's Voyages.

Traditional Chinese Interpretations of Zheng He's Career.

Zheng He's Voyages and Western Imperial Expansion.

Zheng He's Voyages and the Course of Chinese History.

Historical Problems in the Interpretation of Zheng He's Career.

II. Zheng He's Early Life and His Patron Emperor Yongle.

The Fall of the Yuan and the Rise of Zhu Yuanzhang to 1368.

The Reign of Emperor Hongwu, 1368-1398.

Civil War, 1398-1402.

Yongle's Reign as Emperor, 1402-1424.

III. China and the Asian Maritime World in the Time of Zheng He.

The Purpose of Zheng He's Voyages.

Patterns of Trade in the Indian Ocean and the South China Sea.

The Malay-Indonesian World in the Hongwu Era.

Southern India and Ceylon in the Time of Zheng He.

IV. Sailing to India: Zheng He's First, Second and Third Voyages.

The First Voyage, 1405-1407.

The Second Voyage, 1407-1409.

The Third Voyage, 1409-1411.

V. Sailing to Africa: Zheng He's Fourth, Fifth and Sixth Voyages.

The Fourth Voyage, 1412/14-1415.

The Fifth Voyage, 1417-1419.

The Sixth Voyage, 1421-1422.

The Last Years of the Yongle Reign, 1422-1424.

VI. The Ships and Men of Zheng He's Fleets.

Dimensions and Displacements of the Treasure Ships.

Masts and Sails.

Shipbuilding Notices in the Taizong Shilu.

Shipbuilding Costs.

Numbers of Ships in Each of the Voyages.

Personnel.

VII. Zheng He's Career after 1424 and His Final Voyage.

Ming China in the Hongxi (1424-25) and Xuande (1425-35) Reigns.

Zheng He's Career from 1424 to 1430.

Zheng He's Inscriptions at Liujiagang and Changle.

Zheng He's Seventh and Final Voyage, 1431-1433.

VIII. The Legacy of Zheng He.

Appendix. Translations of Primary Sources.

Zheng He's Biography in Mingshi 304.2b-4b.

Zheng He's 1431 Inscriptions.

Glossary.

Note on Sources.

Index.

28 of 29 people found the following review helpful.
Found it excellent
By Peter Huston
First, although I have studied much of Chinese history, I claim no particular expertise in the Ming Dynasty or the history of Zheng He's voyages. However, I've been looking for a source to fix that for sometime and therefore read and liked this book. The author does a good job of sticking to the evidence and weighing the sources of evidence carefully. He makes a strong attempt to put the voyages, as well as the cessation of the voyages, and their motivations in historical context and argues things well. At one point, for instance, while trying to discuss the size of Zheng He's largest ships he carefully considers the sorts of ships that could and could not travel the river routes in China that the fleet traveled to get from Nanjing to the ocean. Although he concludes the largest ships were possibly the largest wooden vessels ever constructed, he also concludes that they were probably not nearly as large as some have claimed and not capable of some of the more fanciful sailing through hazardous areas that some authors have credited them with. One thing that surprised me about this work is how much about these voyages and their routes are actually known, particularly when some authors have claimed our lack of knowledge about them allows for extremely fanciful claims about their routes and accomplishments. All in all, although I have not studied these voyages in depth, I found this to be a good place to start if one wishes an account that carefully weighs what is and is not known about these voyages.

14 of 14 people found the following review helpful.
A good study of the treasure fleet and the man who led it
By MarkK
In the early 15th century, the coastal states of Southeast Asia and the Indian Ocean were the sites of a remarkable event, as they received repeated visitations by a large fleet of Chinese ships. Dispatched by the order of the Ming emperor Yongle, they consisted of thousands of men on board the largest wooden ships ever built. The expeditions were all commanded by Zheng He, a eunuch with a long history of service to the emperor. Yet in spite of the dramatic novelty of the voyages, they and their commander received only the scantiest attention in the Chinese historical sources, with many of their exploits becoming as much myth as reality. In this book, Edward Dreyer attempts to uncover the man behind the myths, assessing his goals and achievements by evaluating them in the context of his times.

To do this, Dreyer reconstructs Zheng's life as completely as possible from the available contemporary and near-contemporary sources. This provides at best only a sketchy outline, which the author then fills in with a broader analysis of the voyage, the ships and men involved, and the broader background of events. He argues that, contrary to later writers, Zheng's expeditions were not voyages of exploration or assertions of naval hegemony but an effort to extend the Chinese tributary system to that part of the world. Though far less inspiring a motivation than the others, it is one that helps to explain the subsequent abandonment of the effort after a final voyage in 1431-33, as the returns were far outweighed by the considerable expense of the effort - a factor that became critical during a time of enormous expenditure on military expeditions to Mongolia and construction of a new imperial capital in Beijing.

Though thin in some areas and repetitive of its major points, Dreyer has succeeded in writing a clear and accessible study of a legendary figure. Though it, readers can better understand both the scope of his achievement and why it was not followed up by Yongle's successors. For anyone seeking to understand the early Ming dynasty or why a tantalizing opportunity was never fully exploited, Dreyer's clear, thoroughly researched, and well-argued study is an excellent place to begin.

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• Explores how using psychoactive plants in a culturally sanctioned context can produce important insights into the nature of reality

• Contains 797 color photographs and 645 black-and-white illustrations

In the traditions of every culture, plants have been highly valued for their nourishing, healing, and transformative properties. The most powerful plants--those known to transport the human mind into other dimensions of consciousness--have traditionally been regarded as sacred. In The Encyclopedia of Psychoactive Plants Christian Rätsch details the botany, history, distribution, cultivation, and preparation and dosage of more than 400 psychoactive plants. He discusses their ritual and medicinal usage, cultural artifacts made from these plants, and works of art that either represent or have been inspired by them. The author begins with 168 of the most well-known psychoactives--such as cannabis, datura, and papaver--then presents 133 lesser known substances as well as additional plants known as “legal highs,” plants known only from mythological contexts and literature, and plant products that include substances such as ayahuasca, incense, and soma. The text is lavishly illustrated with 797 color photographs--many of which are from the author’s extensive fieldwork around the world--showing the people, ceremonies, and art related to the ritual use of the world’s sacred psychoactives.

• Sales Rank: #80600 in Books
• Brand: Brand: Park Street Press
• Published on: 2005-05-05
• Released on: 2005-04-25
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x 1.90" w x 8.50" l, 7.34 pounds
• Binding: Hardcover
• 944 pages

Features

• Used Book in Good Condition

Review
“. . . this superb academic reference is the first comprehensive work devoted to psychoactive plants. Ratsch, an anthropologist, ethnopharmacologist, . . . includes more than 400 traditional and modern substances that ‘affect the mind or alter the state of consciousness’. . . .Each major monograph contains the plant’s scientific and common names, chemical structure, history, distribution, cultivation, appearance, preparation and dosage, ritual and medicinal uses, commercial forms and regulations, and effects, as well as research literature references. . . .This book offers something for everyone. . . . Highly recommended.” (Andy Wickens, Library Journal, August 2005)

“Rätsch’s Encyclopedia is massive in scope, exhaustively researched, heavily referenced, user-friendly, authoritative, and beautifully illustrated. It belongs on the bookshelf of everyone with an interest in psychoactive plants--from those with only a casual interest to veteran researchers.” (Rick Strassman, M.D., University of New Mexico School of Medicine, and author of DMT: The Spirit Mol)

“It is a truism in anthropology that virtually all cultures utilize plants and mushrooms for their psychoactive effects. The impulse to achieve altered states of consciousness is universal. Several previous books on psychoactive plants have become classics on this subject. While valuable historic additions to the library, they must now move over. This encyclopedia is truly destined to be the most authoritative reference on natural psychoactive substances for years to come.” (Mark Blumenthal, founder and executive director of the American Botanical Council, and editor of Her)

“In the realm of psychoactive plants, Christian Rätsch is the world’s most knowledgeable person. Here is his magnum opus--a veritable treasure trove of information about the most fascinating members of the plant kingdom. As the “teachers” and the gatekeepers to the spirit world, psychoactives help us cleanse the lenses of perception. No one interested in natural ways to expand consciousness should be without this magnificent volume.” (Ralph Metzner, PH.D., psychologist, author of Green Psychology, and coauthor of The Psychedelic Expe)

“Christian Rätsch’s remarkable Encyclopedia of Psychoactive Plants is an essential and comprehensive work that explores not only the expanse of plants that affect human consciousness but the genetic necessity for humanity to experience wide-ranging flexibility in consciousness. The plant world is basic to us, the foundation of our food, clothing, and shelter. But Christian’s book reminds us that human/plant interactions reach much deeper than these three needs; plant intelligence reaches deep within us and teaches us to see, hear, and understand the deep meanings in the world, meanings that we need, and are meant, to encounter in order to remain human.” (Stephen Harrod Buhner, author of The Secret Teachings of Plants and The Lost Language of Plants)

". . . the granddaddy of all drug books." (Charles Hayes, High Times, Nov 2005)

"A premier work, and important to have and refer to if you have any relationship to the world of psychoactive plants." (Mark Stavish, Institute for Hermetic Studies, April 2006)

"This encyclopedia is a large and somewhat intimidating book, but the format is friendly and embellished by many beautiful photographs and drawings. . . . this is a major work that will be an essential reference to those interested in cultural and historical aspects of psychedelics." (Herbalgram, No. 79, Aug - Oct 2008)

“This book covers pretty much every psychedelic/psychoactive plant out there, including several that people may not realize have psychoactive properties...For anyone interested in learning more about psychoactive plants this book will likely answer all your questions and more. It's a great complement to other books on the subject as well as a stand-alone book for your education on this expansive and important topic.” (Entheoradio, August 2013)

From the Back Cover
REFERENCE / ETHNOBOTANY 

In the traditions of every culture, plants have been highly valued for their nourishing, healing, and transformative properties. The most powerful plants--those known to transport the human mind into other dimensions of consciousness--have traditionally been regarded as sacred. When taken in a culturally sanctioned context, such plants can produce important insights into the nature of reality. In The Encyclopedia of Psychoactive Plants Christian Rätsch details the botany, history, distribution, cultivation, and preparation and dosage of more than 400 psychoactive plants. He discusses their ritual and medicinal usage, cultural artifacts made from these plants, and works of art that either represent or have been inspired by them.

The author begins with full monographs on 168 of the most well-known psychoactives--such as Cannabis, Datura, and Papaver--then presents minor monographs on 135 lesser known plants. He also explores plants used by indigenous people that have not yet been identified by modern botanists as well as plants and psychoactive substances known only from mythological contexts and literature, such as ephemeron, kykeon, and soma. He offers a thorough discussion (including 20 full monographs) of psychoactive fungi, referred to in ancient times as the “food of the gods” and used by shamans in many cultures for entry to the spirit world. He also covers psychoactive plant products from around the world--smoking blends, alcoholic beverages, snuffs, incense, and ointments. The author concludes with an analysis of the chemical constituents responsible for plants’ psychoactive powers. He is careful to say, though, that the effects of isolated chemical substances are not identical to the psychoactive effects produced by whole plants. Each plant contains a synergistic blend of active constituents--from the shamanic point of view, the plant’s spirit.

The text is lavishly illustrated with 670 black-and-white illustrations and 800 color photographs--many of which come from the author’s extensive fieldwork conducted around the world. They show the people, ceremonies, and art related to the ritual use of the world’s sacred psychoactives.

CHRISTIAN RÄTSCH, PH.D., is a world- renowned anthropologist and ethnopharmacologist who specializes in the shamanic uses of plants for spiritual as well as medicinal purposes. He studied Mesoamerican languages and cultures and anthropology at the University of Hamburg and spent, altogether, three years of fieldwork among the Lacandone Indians in Chiapas, Mexico, being the only European fluent in their language. He then received a fellowship from the German academic service for foreign research, the Deutsche Akademische Auslandsdienst (DAAD), to realize his doctoral thesis on healing spells and incantations of the Lacandone-Maya at the University of Hamburg, Germany.

In addition to his work in Mexico, his numerous fieldworks have included research in Thailand, Bali, the Seychelles, as well as a long-term study (18 years) on shamanism in Nepal combined with expeditions to Korea and the Peruvian and Colombian Amazon. He also was a scientific -anthro-pological advisor for expeditions organized by German magazines such as GEO and Spektrum der Wissenschaften (Spectrum of Sciences).

Before becoming a full-time author and internationally renowned lecturer, Rätsch worked as professor of anthropology at the University of Bremen and served as consultant advisor for many German museums. Because of his extensive collection of shells, fossils, artifacts, and entheopharmacological items, he has had numerous museum expositions on these topics.

He is the author of numerous articles and more than 40 books, including Plants of Love, Gateway to Inner Space, Marijuana Medicine, and The Dictionary of Sacred and Magical Plants. He is also coauthor of Plants of the Gods, Shamanism and Tantra in the Himalayas, and Witchcraft Medicine and is editor of the Yearbook of Ethnomedicine and the Study of Consciousness. A former member of the board of advisors of the European College for the Study of Consciousness (ECSC) and former president of the Association of Ethnomedicine, he lives in Hamburg, Germany.

About the Author
Christian Rätsch, Ph.D., is a world- renowned anthropologist and ethnopharmacologist who specializes in the shamanic uses of plants for spiritual as well as medicinal purposes. He studied Mesoamerican languages and cultures and anthropology at the University of Hamburg and spent, altogether, three years of fieldwork among the Lacandone Indians in Chiapas, Mexico, being the only European fluent in their language. He then received a fellowship from the German academic service for foreign research, the Deutsche Akademische Auslandsdienst (DAAD), to realize his doctoral thesis on healing spells and incantations of the Lacandone-Maya at the University of Hamburg, Germany.

In addition to his work in Mexico, his numerous fieldworks have included research in Thailand, Bali, the Seychelles, as well as a long-term study (18 years) on shamanism in Nepal combined with expeditions to Korea and the Peruvian and Colombian Amazon. He also was a scientific -anthro-pological advisor for expeditions organized by German magazines such as GEO and Spektrum der Wissenschaften (Spectrum of Sciences).

Before becoming a full-time author and internationally renowned lecturer, Rätsch worked as professor of anthropology at the University of Bremen and served as consultant advisor for many German museums. Because of his extensive collection of shells, fossils, artifacts, and entheopharmacological items, he has had numerous museum expositions on these topics.

He is the author of numerous articles and more than 40 books, including Plants of Love, Gateway to Inner Space, Marijuana Medicine, and The Dictionary of Sacred and Magical Plants. He is also coauthor of Plants of the Gods, Shamanism and Tantra in the Himalayas, and Witchcraft Medicine and is editor of the Yearbook of Ethnomedicine and the Study of Consciousness. A former member of the board of advisors of the European College for the Study of Consciousness (ECSC) and former president of the Association of Ethnomedicine, he lives in Hamburg, Germany.

Most helpful customer reviews

13 of 13 people found the following review helpful.
better than the internet for info
By Max Power
Have you ever tried looking for info on natural drugs on the internet? It is nearly impossible to find information on a rarely touched topic. Sites like erowid and wikipedia attempt to touch the topic, but they rely mostly on user feedback which can often be very questionable, sometimes flat out urban legend. The number of pictures in the book is astonishing, probably 2 per page for 900 pages.

One plant can include family, forms and subspecies, synonyms, folk names, history, topographical distribution of the plant, cultivation, appearance, sometimes preparation and dosage, ritual use, artifacts, medicinal use, constituents/alkaloids responsible for effects, effects of the alkaloids, commercial forms and regulations, and references to related literature in addition to a small picture or two, and a picture of alkaloid molecular structure.

It covers everything to devoting 17 pages to peyote, 6 pages to coffee, 4 pages to camphor (found in lip protectant and vicks vapor rub), to 2 pages on the blue lotus flower. One thing missing is lethal doses of these things, even with peyote which has a officially established lethal dose of mescalin that is lab researched. So if you plan on using this book as a complete personal reference guide for personal use or cultivation, you will need additional material. It focuses more on culture, history, natural habitat, and traditional ritual uses.. which I think is what makes the book so good. It is like an art book. Each plant a painting. Well put together, well researched, and well thought out, with a truly massive amount of information.

102 of 104 people found the following review helpful.
A comprehensive reference guide to psychoactive plants
By Rob-cubed
At over 7 pounds, this book is packed with information! The first 700 pages of it are individual profiles of a wide range of psychoactive plants and fungi--including info on their active constituents, history, usage, and cultivation. The remainder of the book is broken into two sections, one describing major classes of chemicals, and the other focused on plant mixtures and legendary compounds like soma. This is primarily a reference work, but it's more entertaining and comprehensive than Ott's Pharmacotheon.

It's only major flaw is failing as an effective identification guide. All of the images are small, about 2" x 2" and relegated to the margins. While peppered with Ratsch's own photos which are unavailable elsewhere, there are few botanical illustrations other than some of the commonly seen historical woodcuts.

Ratsch chooses to give us a comprehensive view of the information available rather than leaning towards practical application. Plants like monkshood and Datura are mentioned as dangerous only in passing. Dosage guidelines in general are rather vague. Heimia salicifolia and puffball mushrooms are included based on their rumored effectiveness--along with research that contradicts it. He typically presents all the evidence and leaves it up to the reader to make their own educated decisions.

Ratsch does a superb job collating all the data currently available from various sources and adds to it his own research and insights. And unlike most other books on entheogens, he also covers stimulant and sedative plants and even some of the less psychoactive herbals. In spite of it's lack of illustrations, if you buy one reference on psychoactive plants this is the book you'll want.

0 of 0 people found the following review helpful.
Great for all interest in plant medicine.
By raenbow bright
This is the pinnacle of all psychoactive plant medicines you're interested to discover and identify--- such a scholastic and easily understood these amazing plant medicine.

See all 84 customer reviews...

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