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Decolonizing Methodologies: Research and Indigenous Peoples, by Linda Tuhiwai Smith

To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory. This essential volume explores intersections of imperialism and research - specifically, the ways in which imperialism is embedded in disciplines of knowledge and tradition as 'regimes of truth.' Concepts such as 'discovery' and 'claiming' are discussed and an argument presented that the decolonization of research methods will help to reclaim control over indigenous ways of knowing and being.

Now in its eagerly awaited second edition, this bestselling book has been substantially revised, with new case-studies and examples and important additions on new indigenous literature, the role of research in indigenous struggles for social justice, which brings this essential volume urgently up-to-date.

  • Sales Rank: #12010 in Books
  • Brand: Brand: Zed Books
  • Published on: 2012-05-10
  • Released on: 2012-05-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .60" w x 5.44" l, .80 pounds
  • Binding: Paperback
  • 240 pages
Features
  • Used Book in Good Condition

Review
"This book is a counter-story to Western ideas about the benefits of the pursuit of knowledge. Looking through the eyes of the colonized, cautionary tales are told from an indigenous perspective, tales designed not just to voice the voiceless but to prevent the dying - of people, of culture, of ecosystems. The book is particularly strong in situating the development of counter-practices of research within both Western critiques of Western knowledge and global indigenous movements. Informed by critical and feminist evaluations of positivism, Tuhiwai Smith urges researching back and disrupting the rules of the research game toward practices that are more respectful, ethical, sympathetic and useful vs racist practices and attitudes, ethnocentric assumptions and exploitative research. Using Kaupapa Maori, a fledgling approach toward culturally appropriate research protocols and methodologies, the book is designed primarily to develop indigenous peoples as researchers. In short, Tuhiwai Smith begins to articulate research practices that arise out of the specificities of epistemology and methodology rooted in survival struggles, a kind of research that is something other than a dirty word to those on the suffering side of history." - Patti Lather, Professor Of Educational Policy and Leadership, Ohio State University and author of Getting Smart: Feminist Research and Pedagogy With/In The Postmodern (Routledge, 1991) and Troubling The Angels: Women Living With HIV/AIDS, with Chris Smithies (Westview, 1997)

"Finally, a book for researchers working in indigenous context. Finally, a book especially for indigenous researchers. Linda Smith goes far beyond decolonizing research methodology. Our contextual histories, politics, and cultural considerations are respectfully interwoven together. Our distinctive-ness remains distinct, but there are important places where our issues and methodologies intersect. Stories of research experiences, examples of projects, critical examination, and mindful reflection are woven together to make meaningful and practical designs related to indigenous issues and research." - Jo-Ann Archibald, Stó:lo Nation and Director of the First Nations House of Learning at the University of British Columbia

"A book like this is long overdue. It will be most useful for both indigenous and non-indigenous researchers in educational and non-educational institutions. It will empower indigenous students to undertake research which uses methods that are culturally sensitive and appropriate instead of those which they have learned about in Research Methods courses in universities which assume that research and research methods are culture-free and that researchers occupy some kind of moral high ground from which they can observe their subjects and make judgements about them." - Konai Thaman, Professor of Pacific Education and Culture, and UNESCO Chair of Education, University of the South Pacific

"Linda Tuhiwai Smith is the leading theorist on decolonization of Maori in New Zealand. This book opts for a dynamic interpretation of power relations of domination, struggle and emancipation. She uses a dual framework - the whakapapa of Maori knowledge and European epistemology - to interpret and capture the world of reality for a moment in time. Thus the search for truth in complex human relations is a never-ending quest." - Ranginui Walker, formerly Professor of Maori Studies Department and Pro-vice Chancellor, University of Auckland

"We have needed this book. Academic research facilitates diverse forms of economic and cultural imperialism by shaping and legitimating policies which entrench existing unjust power relations. Linda Tuhiwai Smith's powerful critique of dominant research methodologies is eloquent, informed and timely. Her distinctive proposals for an indigenous research agenda are especially valuable. Decolonization, she reminds us, cannot be limited to deconstructing the dominant story and revealing underlying texts, for none of that helps people improve their current conditions or prevents them from dying. This careful articulation of a range of research methodologies is vital, welcome and full of promise." - Laurie Anne Whitt, Professor of Philosophy, Michigan Technological University

"A brilliant, evocative and timely book about an issue that serves to both define and create indigenous realities. In recent years, indigenous people, often led by the emerging culturally affirmed and positioned indigenous scholars, have intensified the struggle to break free from the chains of colonialism and its oppressive legacy. In writing this book, Linda Tuhiwai Smith makes a powerful and impassioned contribution to this struggle. No budding researcher should be allowed to leave the academy without reading this book and no teacher should teach without it at their side." - Bob Morgan, Director, Jumbunna Caiser, Centre for Aboriginal and Torres Strait Islanders, University of Technology, Sydney

About the Author
Linda Tuhiwai Smith (Ngati Awa and Ngati Porou) is a Professor of Education and Mâori Development and Pro Vice Chancellor Mâori at the University of Waikato in Hamilton New Zealand.

Most helpful customer reviews

66 of 74 people found the following review helpful.
Constructing Critical Indigenous Research Methodologies
By Chicano Loco de la Frontera Aztlan
Looking at Western research practices from the �underside� of a positivist paradigm deeply entrenched and diffused throughout public and private educational, governmental, and corporate tentacles, Linda Tuhiwai Smith is a Maori (New Zealand) intellectual presenting a counter-methodological narrative stemming from a collective indigenous historical cynicism and whose voice bespeaks the refusal to be objectified by an inherently racist and imperialist mode of constructing knowledge and re-presentations of non-Western peoples. Deconstructing Western research paradigms is simply an act of defiance and resistance for Smith, particularly since she constructs a radical alternative methodology rooted in self-determination, social justice, intellectual property rights, and active participation in all knowledge-making, contributions to the research processes, and dissemination of �findings�. The exigency of articulating a research methodology aimed at critical praxis for Western and non-Western peoples interested in indigenous issues emerges at a point where globalization and neo-liberal imperial practices and investments are opening new spaces for the unilateral and/or predominant benefit of Western research regimes that continue capitalizing and objectifying indigenous peoples through racist and incorrigible projects that erase human dignity, i.e. Human Genome Diversity Project.
The book can strategically be divided into two main sections: the first section explores the contemporary and historical legacy of an imperial tryst between Western scientific, economic, and ideological formations shaping relations with alterity (Chapters 1-5); the second section outlines a radical alternative methodology for conducting research on indigenous peoples and issues (Chapters 6-9). The first chapter reveals the �Enlightenment� and positivist threads that weave imperialism, history, writing, and theoretical practices that continue to shape current research and socio-political policies on an international level. Smith states: �research within late-modern and late-colonial conditions continues relentlessly and brings with it a new wave of exploration, discovery, exploitation, and appropriation� (24). Deconstructing the historical legacy of imperial practices is also a call for rewriting and rerighting history with indigenous perspectives. The second chapter outlines the Baconian processes by which Westerners come to view the world as a standing reserve of objects for empirical inquiry, discursive appropriation, and mimetic comportment processes aimed at subjugating and �controlling� nature and indigenous peoples with an intellectual will to power stemming from racist ideologues who trace some form of theoretical lineage back to Bacon, Kant, Hegel, Hume and others. Borrowing from Stuart Hall, this process moves from classification of the world and others, to collapsing images for a convenient system of representation, to presenting a reified model for comparative analysis, and, finally, establishing criteria for hierarchical positionality. Chapter three delves further into deconstructing research, as viewed through imperial eyes, and how this methodology produced a self-perpetuating apparatus comprised of multifarious disciplines for the construction and future survival of colonial �knowledge� and all those who invest in these truth regimes that purport to be �universal�, �neutral�, objectively sound, and constructed on a foundation of �absolute certainty�.
Chapter four and five highlight many instances of how imperial research regimes continue to invest in the discursive and �scientific� construction, re-presentation, and exploitation of indigenous peoples for profit and social control. The globe has become one large information colony where research is the means to inscribe social and ideological control and Westernized fabrications of history on the backs of indigenous peoples around the world. The most infamous example of how the imperial research regime continues to exist is through scientific projects stemming from private corporate entities mainly subsidized by governments. The Human Genome Diversity Project attempts to subjugate indigenous peoples by mapping and reifying DNA and possessing it as �intellectual property� for future use. The attempt to patent the genetic make-up of the Hagahai people (New Guinea) by the U.S. government is indisputable proof of how these scientific projects threaten the future, autonomy, and human rights of indigenous peoples.
The second part of the book focuses on constructing an indigenous alternative to decolonize indigenous peoples from Western regimes of research based on emergent tribal social issues, practices, and beliefs. The center of this decolonizing project is constructed through Polynesian metaphors of �space-time�. The center of social activity and identity is an archipelago comprised of self-determination in terms of tribal autonomy on a social, economic, and research level, as well as the full participation in inter-tribal and inter-national relations. Healing, decolonization, transformation, and mobilization are the four main �directions� that frame the spaces of this project. Survival, recovery, and development are the main �tides� that connect and transform all directionality of the project. This methodology is intended to transform indigenous peoples from passive objects in Western research to active-participants in an indigenous process of reconfiguring themselves and the world around them. Respect becomes the main affective principle for the survival of indigenous peoples and the project: �through respect, the place of everyone, and everything in the universe is kept in balance and harmony�the denial by the West of humanity to indigenous peoples, the denial of citizenship and human rights, the denial of the right to self-determination�all these demonstrate palpably the enormous lack of respect which has marked the relations of indigenous and non-indigenous peoples� (120). Without respect, there is no dignity.
Chapter seven outlines a means of articulating such a project to indigenous and non-indigenous peoples and the challenges associated with it. Chapter eight provides a list of current indigenous research projects. Chapter nine provides a case study of the Maori peoples in which the method outlined in chapter six was put into practice. Chapter ten details with the methodological transformation of passive objects to active agents and lists tactics for strengthening and sustaining critical research for decolonizing processes.
Generally, when the researched become researchers, self-determination and healing can take place, communities can create and control research processes and the subsequent naming of the world, and they can define their relationship with others and the environment.
If a critical theroetical/methodological �flaw� or problematic of this decolonial methodology exists, it might come to presence from a post-structural disdain for outlining a process by which people can �liberate� themselves from Western imperialist research regimes. But then again, post-structural thought is mainly a Western construction and/or response to
'modernity' and its discontents.

31 of 34 people found the following review helpful.
Brilliant - a must read !!
By A Customer
Linda Tuhiwai Smith captures the essence of the space that is between 'a rock and a hard place' for Maori who engage in research within the academy and the frameworks of western theorisms. She clearly and articulately explores not only this position but also the pathways beyond it. As we engage in the business of contributing to still growing body's of indigenous ways of knowing and doing it is important that we critique our own relative positions as both indigenous and colonised peoples as powerful and purposeful. Linda has set the scene for fabulous things to happen.
I have already loaned this book to others and recommended that the others who want it buy it ! Better be quick - they are disappearing from the shelves as you read !!

27 of 30 people found the following review helpful.
Compelling, must-read
By A Customer
Tuhiwai Smith's masterpiece is a must-read for any discipline. Her work questions the most basic assumptions upon which academic research lies; her influence is widely felt in fields as diverse as anthropology, social work, women studies, film studies, indigenous studies, psychology, history, sociology, and ethnic studies. Smith is the Fanon of the indigenous world, and the contemporary academic cannot afford to miss her work.
The chapters are absorbing and surprisingly straight-forward for theory, and can be read separately or in sequence. The work is accessible enough for undergraduate students, but rich enough to serve as a valuable addition to the graduate student's bookshelf.
She reaches both Native and non-Native audiences, and concludes her work with indiginizing projects that detail real alternatives to current practices. An investment you will not regret!

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Minggu, 16 November 2014

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Handbook of MRI Pulse Sequences, by Matt A. Bernstein, Kevin F. King, Xiaohong Joe Zhou

Magnetic Resonance Imaging (MRI) is among the most important medical imaging techniques available today. There is an installed base of approximately 15,000 MRI scanners worldwide. Each of these scanners is capable of running many different "pulse sequences", which are governed by physics and engineering principles, and implemented by software programs that control the MRI hardware. To utilize an MRI scanner to the fullest extent, a conceptual understanding of its pulse sequences is crucial. This book offers a complete guide that can help the scientists, engineers, clinicians, and technologists in the field of MRI understand and better employ their scanner.

·Explains pulse sequences, their components, and the associated image reconstruction methods commonly used in MRI
·Provides self-contained sections for individual techniques
·Can be used as a quick reference guide or as a resource for deeper study
·Includes both non-mathematical and mathematical descriptions
·Contains numerous figures, tables, references, and worked example problems

  • Sales Rank: #662107 in Books
  • Brand: Brand: Academic Press
  • Published on: 2004-09-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x 2.13" w x 5.98" l, 3.85 pounds
  • Binding: Hardcover
  • 1040 pages
Features
  • Used Book in Good Condition

Review
"...I believe it will become the 'gold standard' text for people involved in MR research or applications because of its clear and concise descriptions of most aspects of MRI."
--Michael Jacobs, Johns Hopkins School of Medicine, Baltimore, Maryland in the JOURNAL OF MAGNETIC RESONANCE IMAGING (2006)

"...an outstanding reference source that covers all the important aspects of pulse sequence design and implementation...it fills an important gap not addressed by the other texts on MRI physics. It should be on the shelf or next to the pulse programming computer of anyone who designs sequences or is a serious user of MRI/S methods of any type. The book will stand the test of time, even in a field as rapidly evolving as MRI, and will become a definitive classic."
- G.H. Glover, Stanford University School of Medicine (2005)

"...a tour de force; the authors have written an exemplary pedagogical treatise on MRI pulse sequences targeted to scientists and engineers interested in understanding and constructing pulse sequences. While the book states as a prerequisite a basic understanding of MR physics, even someone with only a rudimentary understanding of MR can follow most of the discussion, which I attribute to the masterful execution by the authors. The writing is consistently good across all chapters...Anyone conducting research that makes use of the current state of MRI techniques should have this book on the shelf. It could serve as a reference for an advances course or a laboratory course on MRI pulses."
- Medical Physics (May 2005)

From the Back Cover
Excerpts from the forewords of this book:
“…This book is the most valiant and successful attempt yet to provide a useful description of this [pulse sequence] ‘zoo’, and to relate and classify the various denizens in it. … I believe that no MRI developer or user can read this book without learning more about the field, as I have.”
--From the foreword by Paul C. Lauterbur, Ph.D., 2003 Nobel Laureate in Physiology or Medicine, Professor of Chemistry, Biophysics, Bioengineering, and Medical Information Sciences, University of Illinois.

“…This book will become one of the classic texts in the field. It will play a key role in helping the next generation of scientists and MRI clinicians to continue the process of invention.”
--From the foreword by Richard L. Ehman, M.D., Professor of Radiology, Mayo Clinic


This indispensable guide gives concise yet comprehensive descriptions of the pulse sequences commonly used on modern MRI scanners. The book consists of a total of 65 self-contained sections, each focused on a single subject. Written primarily for scientists, engineers, radiologists, and graduate students who are interested in an in-depth understanding of various MRI pulse sequences, it serves readers with a diverse set of backgrounds by providing both non-mathematical and mathematical descriptions.

The book is divided into five parts. Part I of the book describes two mathematical tools, Fourier transforms and the rotating reference frame, that are useful for understanding MRI pulse sequences. The second part is devoted to a wide variety of radiofrequency (RF) pulses, and the third part focuses on gradient waveforms. Data acquisition, image reconstruction, and physiological monitoring related to pulse sequence design form the subject of Part IV of the book. Once this foundation is established, Part V of the book describes the underlying principles, implementation, and selected applications of many pulse sequences commonly in use today.

The extensive topic coverage and cross-referencing makes this book ideal for beginners learning the building blocks of MRI pulse sequence design, as well as for experienced professionals who are seeking deeper knowledge of a particular technique.

Key Features:
·Explains pulse sequences, their components, and the associated image reconstruction methods commonly used in MRI
·Provides self-contained sections for individual techniques
·Can be used as a quick reference guide or as a resource for deeper study
·Includes both non-mathematical and mathematical descriptions
·Contains numerous figures, tables, references, and worked example problems

Excerpt. © Reprinted by permission. All rights reserved.
A thorough reference guide on pulse sequences and reconstruction methods commonly used in Magnetic Resonance Imaging (MRI).

Most helpful customer reviews

4 of 4 people found the following review helpful.
Excellent Pulse Sequence Refrence
By Samuel
This book is an excellent overview and reference for MRI pulse sequences. It has been recommended to me as a reference by several scientists, and anyone who works in the MRI field should consider buying this book -- even if you are not a pulse programmer, this book will give you a much better understanding of different sequences and which one may be most appropriate for your research application. It does a good job of describing sequences in a qualitative as well as mathematical manner.

One slight problem with the book is that it is oriented towards just MRI physics, and thus if one wants to sit down at an actual scanner and try to program or implement the sequence, one might not have enough specific details about hardware-related issues (such as gradient duty cycles, RF power calibration, SAR, memory allocation, etc) to actually implement a sequence. Thus, the book is best supplemented with a review of current literature, as well as manufacturer documentation or examples of previously written pulse sequences.

2 of 2 people found the following review helpful.
Great concise book on pulse sequences
By Tok
This is the best book I've seen so far for pulse sequence design. It's great because it has simple examples, and then goes in depth so its really easy to grasp concepts. It's different from books like Hacke. This book is awesome for more practical day-to-day type use in a scanner and reference for pulse sequence design and does well categorizing the types of sequences.

0 of 0 people found the following review helpful.
A must buy for anyone in NMR/MRI
By Sourav
The most essential book for any one seriously pursuing MRI. Gives a very thorough mathematical treatment of the subject matter. Extremely helpful for graduate students and professors alike. A must buy!

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Colt .45 service pistols: Models of 1911 and 1911A1., by Charles W Clawson

  • Sales Rank: #877632 in Books
  • Published on: 1991
  • Binding: Hardcover
  • 429 pages

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Everything you need to know about collecting Colts

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Traditional Chinese Veterinary Medicine: Fundamental Principles (Volume 1) [Hardcover] (I)From Chi Intitute

  • Sales Rank: #2877478 in Books
  • Published on: 2007
  • Binding: Unknown Binding
  • 639 pages

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The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates.

Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include:

  • approaching media texts
  • narrative
  • genres and other classifications
  • representations
  • globalisation
  • ideologies and discourses
  • the business of media
  • new media in a new world?
  • the future of television
  • regulation now
  • debating advertising, branding and celebrity
  • news and its futures
  • documentary and ‘reality’ debates
  • from ‘audience’ to ‘users’
  • research: skills and methods.

Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include:

  • Slumdog Millionaire
  • online access for film and music
  • CSI and detective fictions
  • Let the Right One In and The Orphanage
  • PBS, BBC and HBO
  • images of migration
  • The Age of Stupid and climate change politics.

The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with:

  • a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com
  • margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary
  • follow-up activities in ‘Explore’ boxes
  • suggestions for further reading and online research
  • references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.

  • Sales Rank: #442242 in Books
  • Published on: 2010-05-01
  • Released on: 2010-05-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.15" w x 7.44" l, 1.40 pounds
  • Binding: Paperback
  • 488 pages

Review

"This book does precisely what you want a textbook to do. It brings students to a wide range of concepts, issues and debates in media studies and sets them within critical, yet accessible, contexts. Through a guided and fully illustrated tour of textual, political, economic, social, technological and regulatory concerns the reader is encouraged to grasp the fundamentals of the field. It is littered with both contemporary and classic examples, links to online resources and probing questions to both cement understanding and challenge assumptions. It is effortless to read and should be the bread and butter of every media student’s diet." – Natalie Fenton, Goldsmiths, University of London

"The fifth edition of The Media Student’s Book is the best textbook on the media available on the planet today. It is an invaluable resource not just for students, but also for scholars of media and cultural studies. Beautifully produced, with full-colour images, informative sidebars and information boxes working in tandem with Gill Branston and Roy Stafford’s engaging text, the new edition addresses every and any topic in media studies today: documentaries, new media, globalization, advertising, news, and media regulation. With a key chapter on research methods and innumerable ideas for activities, assignments and projects, this book will find a home in media studies courses everywhere." – Imre Szeman, University of Alberta, Canada

"A terrific new edition, a re-write which takes on the challenges of Web 2 and uses it to explore and analyse the complexity of media production and use. A brilliant introduction to media studies with a range of accessible and up-to-date examples and student exercises which are thought-provoking and engaging. The re-design presents the material vividly and the cross-referencing to the companion website makes this a superb resource. Case studies provide an excellent basis for course activity while the clear advice on research methods and references is invaluable support for project work. The editors are experienced teachers and it shows.

Branston and Stafford’s enthusiasm for a wide range of media is infectious but they don’t shy away from tricky issues like media ownership, regulation and environmental impact. In such a fast-moving world, updating this classic text book was an almost impossible task; to do it so well is a tremendous achievement." – Christine Geraghty, University of Glasgow

"This is an excellent core text for first year undergraduates, offering breadth, balance and a wealth of guidance towards further reading and research. " – Christa van Raalte, Teesside University

"The fifth edition of The Media Student’s Book is the best edition yet. Its reorganized and revised contents make the material more accessible and also provide valuable updated overviews of contemporary developments in both new and longer-standing forms of media. One of the book’s major strengths is its combination of detailed up-to-date accounts of contemporary media forms together with a deeper historical and theoretical perspective. The widespread inclusion of discussions and case studies on media texts and genres which have emerged since the fourth edition also ensures the book’s continuing ability to dialogue with media students and to provide a focused account of the contemporary media landscape." –Hilary Dannenberg, University of Trier, Germany

"This book breaks down the discipline into concepts, then shows how each one links to others. It makes sense of the huge interdisciplinary area of media studies by providing clear definitions of key concepts, illustrated with up-to-date examples and a wealth of external links. The language is simple and direct without being patronising. As well as allowing students to understand different approaches within media studies, this book will be a useful tool in essay writing and other assessment projects. Perhaps most importantly, because of the range of examples used and its thought-provoking style, I think after reading this, students will apply what they read and through that at least begin to understand the media around them. I think both lecturers and students will find this interesting, stimulating and very useful." – Carole Fleming, Nottingham Trent University

"Branston and Stafford still offer the best, one-stop resource for media studies with an incredible range of material and contemporary case studies presented in a conversational style. The book links itself to the broader mediasphere through the archiving of additional material online and references sending students to youtube clips and short films, encouraging students to be active participants in the process of learning about media rather than simply passive readers of the text.

Through the expansive coverage, information distilled and ideas on display, The Media Student’s Book will remain a valuable resource for students throughout their studies, as well as for many academics and those involved in the analysis and creation of media more generally." – Jason Bainbridge, Swinburne University of Technology, Australia

Student Feedback:

"The new edition is great! It is accessible and easy to relate to. The use of normal everyday examples that a student will have come across instead of academic (probably unseen ones) makes understanding difficult theories and philosophies easy and straight-forward. It is like somebody your age is explaining it. I like how it acknowledges the change in the way people learn, with a greater reliance on the internet and absorbs this into its design and layout. The 'Explore' sections are also really well put together as they make you aware of all the media things that saturate your day-to-day life that you have grown to ignore or take for granted, and they make you take a step back and critically analyse them." – Charlotte Dean, Media Studies student at St Andrews University

"I think that the new edition is fantastic. It's very comprehensive and the examples used are very relevant to the topics discussed. I like the side information as it explains key concepts for readers who may not be aware of their meaning. Also, the extra websites and exercises I feel will enhance learning and allows the student to interact more with the topics covered. In the introduction, I like how readers can feedback to the publishers directly by email. I think it displays two-way media and new media culture very well." – Anna Jordan, Media Studies student at Stirling University

About the Author
Gill Branston is Honorary Senior Lecturer at the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Stafford is a freelance lecturer, writer and examiner in media education and training.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Comprehensive, colorful, well-organized...
By anon
Here's a great book for an Intro to Mass Communications or a Journalism 101 class. It's vivid, full of great illustrations and it provides resources for further exploration.

One issue: This book's focus is Britain. The BBC is their main example for network tv, all money is in pounds and most ads they analyze come from UK media. American teachers and reader should definitely check out a copy before buying, let alone assigning it.

6 of 7 people found the following review helpful.
A basic for any mass media student
By Alonso Mejia Silva
Altough I have not being able to go deeply into the book I had the oportunity to make a fast reading of it at my school's library. I am a mass communication student at one of Mexico's best universities and I have had the chance to go into many books about the subject. But this one is very speciall because it covers all the main topics from the subject in a profound yet comprehensible way. This book really goes from the basics (how to call the diferent shoots in a picture for example) to some other not that popular subjects (as Semiotics). If you are interested in the media and it's languajes, behaviors and ofcourse the way it is studied, this book is definitively the one you are looking for

See all 2 customer reviews...

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  • Sales Rank: #969122 in eBooks
  • Published on: 2015-07-22
  • Released on: 2015-07-22
  • Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Separate Your Store From All The Others Out There
By J.Q.L. 4150
There are many bloggers on the internet, and many eCommerce businesses-- so, how does one distinguish oneself to the point of making it all profitable for You? This book is packed efficiently with a plethora of essential chapters covering every aspect of blogging for your online store, and with links throughout to online resources (the author's even provide a list of links they used to sites, if you are reading a hard copy).

I had a thousand questions when I sought out this book and then first cracked the cover. It seems the movement of traffic to a site should be easy: of course, it is not. Everything is right there if you simply have internet access and a device of some sort to actually access it! But this is far from the truth. Yet, as we are shown herein, this is Not 'a mountain too high.'

This book breaks it all down into 8 manageable chapters. Beginning simply, we get to cover content, traffic, building an audience & more ... the Basics of Blogging for Beginners, as it were, but essential and the ideal place to get our feet wet. Next we go over actual tactics for our strategy: what are listicles, including 'How To's' and interviews, and more.

Further, Keywords are vital for people (potential customers) searching online: lure them in. The authors take us through using certain features on Google, in particular-- and given the ubiquitousness of Google it is crucial to learn how to use it. But also phrases & tools and much in between to make the most with the right bait.

If you are not a writer, this is something you will have to overcome. But it is Not difficult.. hang in! This is about simply relating to the reader out there, description, using email, outsources-- a singularly critical chapter here. Of course we go through dressing up your posts, graphics and more also. And all throughout we get links of real sites the authors highlight for numerous helpful reasons.

RSS, webmasters, permalinks, slugs-- there is a lot in here you have probably heard about before, but maybe didn't quite know what it all was. It is explained easily for us. Some further work in the realm of SEO (search engine optimization), and how to share your posts the most effectively, I.E., using social media (we've all heard of this, but don't be frightened it won't bite ;), and so on.

If I write any more on it I would have my own book to publish-- and it would look suspiciously just like this one! I love this book, helpful, frank, and presented perfectly for the lay person and is sure to help other bloggers as much as it did me.

3 of 3 people found the following review helpful.
Great Read!!!
By Ryan Whitwam
I definitely recommend this book if you are just starting out. I have a small ecommerce site and we sell holistic dog treats. I know I was supposed to be blogging but couldn't get motivated. Wasn't sure blogging would work either. The book does a good job of going through step by step how to do it and also gave me a lot of ideas to write about.

I'm not much of a writer but at least know where to start now. Some of it is a little over my head but I can start with the basics and then may go back to do the heavy duty stuff. Would recommend if you are new to blogging.

2 of 2 people found the following review helpful.
better blogs
By Devon
Right now I run a personal blog, and that is exactly what got me hired to my most recent job. My best girlfriend and I decided to take our little shop to the next level and start blogging and using social media to ensure that our sales would rocket.
I love to blog and I know a bit about tailoring your writing, but I have no idea how to sell online through a blog. How to get people to trust me without interacting with me or the product personally.
This guide is very helpful and really lays it all out on the table with the proper tools to ensure your business blog kills it in blogosphere. This has been an amazing guide to help us properly enhance traffic to our site.

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How To Blog for an Online Store: The Complete Step-by-Step Beginners Guide to Blogging for Your Ecommerce Business, by Jonathan Eldridge, PDF
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From Trust to Terror: The Onset of the Cold War, 1945-1950., by Herbert, Feis

  • Sales Rank: #16146491 in Books
  • Published on: 1970-06
  • Binding: Textbook Binding

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